"The useless design features in modern products"

"The useless design features in modern products" by Zaria Gorvett, © BBC, October 24, 2017. (Article)

"It was 1872 in Reno, Nevada and Jacob Davis was worried. The Latvian-Jewish tailor had previously made mostly functional items, such as wagon covers and horse blankets for the workers on the Central Pacific Railroad. But this had all changed two years earlier after a visit from a woman requesting a new product: strong waist overalls ... They were a raging success and soon Davis started making them in blue denim, too. His 'reinforced jeans' were extraordinarily durable, gradually fading but never breaking. He literally could not make enough of them. He needed a patent, fast. He couldn’t afford one on his own, and instead sought help from his wholesaler. Together they received a patent in 1873. The wholesaler's name? Levi Strauss & Co. Today they make around 20 million pairs every year. ... " [More]

[Courtesy Google Alerts.]

---